Digitales Schaufenster

Darmstädter Innenstadt, Darmstadt

digitales_schaufenster digitales_schaufenster

Normal shop windows usually only offer limited space. In addition, not all stores have the opportunity to present their products in the most frequented shopping locations. The "Digital Shop Window" project enables Darmstadt‘s retailers to present themselves online on a central platform. By presenting their individual offerings, integrating 360-degree tours and their own online store formats, such as eBay, customers can obtain information in advance or outside opening hours and also order goods. Integrated delivery logistics could also enable products to be delivered to customers within one day, e.g. with the help of electric cargo bikes. Online visibility is particularly important for bricks-and-mortar retailers in today‘s world. The "Digital Shop Window" makes an important contribution to this by offering small and large retailers the opportunity to draw attention to themselves online, take their first steps in online retail and make online retail a regional experience.
 

What are the benefits?
- Strengthening the regional retail trade
- Illustration of the (product) diversity of Darmstadt‘s retail trade online as well
- Online shopping for products from Darmstadt‘s retail trade
 

Who benefits from it:
- Citizens of Darmstadt
- Visitors to the city


Where can I experience it:
The function of a 3D wayfinding system and the presentation of the retail trade have already been experienced Luisencenter. The 360-degree tours can already be seen on watch-my-city.de or on the websites of the participating retailers. You can find the actual digital shop window at www.darmstadt-citymarketing.de/digitales-schaufenster

 

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